Top 5 Beauty Retail Apps on iOS in Italy: Q4 2021

During the fourth quarter of 2021, the top beauty retail apps on iOS in Italy showcased varying trends in downloads and active user engagement. Here is a detailed look at the performance of the leading apps: Douglas - Parfüm & Kosmetik, versione obsoleta - Sephora, Notino: profumi e cosmetici, Passione Beauty, and KIKO MILANO - Makeup & beauty.

Douglas - Parfüm & Kosmetik saw a significant rise in weekly downloads, peaking at 10.8K during the week of November 8. The app also experienced a steady increase in weekly active users, reaching a high of approximately 30K in the week of December 20.

versione obsoleta - Sephora demonstrated consistent weekly download numbers, with a peak of around 6.3K in the week of November 22. The app's weekly active users also showed a positive trend, culminating at nearly 30K by the end of November.

Notino: profumi e cosmetici experienced a gradual increase in weekly downloads, peaking at about 2.5K in the week of November 22. Correspondingly, the app's active user count rose, reaching approximately 3.8K in early December.

Passione Beauty maintained a steady download rate throughout the quarter, with the highest weekly downloads of around 1.8K in the week of November 22.

KIKO MILANO - Makeup & beauty showed a stable performance in weekly downloads, peaking at 1.7K during the week of November 22. The app's active user count saw a slight increase, reaching about 2.8K in the same week.

For more insights and detailed data, visit Sensor Tower.